SageSure is an insurance company focusing on property coverage in 14 coastal states at a higher risk for damage caused by severe storms. The Challenge: The project began with open-ended requirements, which required defining a clear strategy to address user needs and market opportunities. To understand the market and users, I broke the discovery process…

Streamzy is a platform that helps people find, share, and match movies and TV shows that are streaming, allowing users to spend less time deciding what to watch and more time enjoying it with loved ones. The Challenge: The app’s purpose wasn’t clearly communicated to users, which created confusion. To address this, I focused on…