This poster series was commissioned by a horror movie director. They wanted a series of 3 posters promoting their upcoming horror flicks. It had to include a brief description of the movies along with the time and place they would be premiering.

These are stationeries and collateral for the Elevate BX branding project.

Elevate BX is a company made to act as a support network for and by Bronx residents, addressing key issues by efficiently introducing residents to helpful and essential resources, it can help with the employment rate of the borough, create a better sense of food security, increase interest in education, and encourage health initiatives. They wanted a simple but effective logo, so I decided to go with a not flashy, but still efficient font for their goals. Being that the company is rooted in the Bronx and aims to help Bronx residents, I saw it fitting to implement colors similar to that which represents the borough to help with it’s image of being closer to the people it intends to help. The visual imagery of the staircase integrated with the letter “E” symbolizes the idea of moving upwards, step by step. It captures the essence of Elevate BX’s mission.

These are stationeries and collateral for the Dorks branding project.

Dorks is a candy company that I did a brand design for including mockups and collateral. Their mission was to aim for a healthy alternative to conventional snack confections. The target audience they aimed for was health conscious parents buying food for kids. The yellow is supposed to represent the optimism the brand the holds. It is eye catcher for parents and attention grabbing for kids. The cyan is a nice contrast to the yellow which helps it stand out while also giving it this playful feeling to help gravitate kids towards the product. The style is very bold and confident which also helps it appeal towards children while also being on par with the brand.